Smart denim, technology on the walk
When talking about denim there are always surprises on the field, first it was de “push ups” that gave women a molded figure and now Guess is giving women another lift but not in the same areas. This brand launched a new fashion line called “smart GUESS technology” which develops jeans that are made of a comfortable material and will function as a push up bra but for your legs, without having the pads. There are a lot of styles, like shape up & push up denim, joggers, etc…
GUESS has also launched another project that will help women to wear jeans on winter season without having the winter dry leg problem, these smart jeans will have micro capsules and as the person that is wearing the jean moves, the formula will be released and soaked up by the thirsty skin. The formula will have lavender and chamomile that will provide a relax scent every wearing time.
Right now this innovated formula can be found in skinny jeans, high rise leggings, a pencil skirt, a dress and a crop top.
For Salomon Juan Marcos Villarreal, president of Grupo Denim, this new and smart technology is not a surprise at all as Grupo Denim has developed jeans with aloe vera moisturizing or denim spa jeans for Wrangler brand. “We all know that technology runs so fast and even if we think these new releases are kind of crazy, we must get into the trend and explore the benefits of being part of this new era. In the past, no one could imagine that a jean would help you to somehow have a spa relief while wearing it, but thanks to the vision of the new designers we have this now. I have not had the pleasure to work with Guess but it is a great brand that is always looking forward to the future”, said Salomon Juan Marcos Villarreal.